?VOX Cinemas in Mercato Mall is the seventh cinema that we have opened in the UAE, and the second cinema that we have opened this year,? said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, which owns VOX Cinemas. ?We are delighted for Mercato to be the next step in our expansion plan as VOX Cinemas more than doubles our screen count in 2013. It?s a very exciting time for the Majid Al Futtaim Ventures family and Mercato has been an incredibly supportive partner in helping VOX Cinemas fulfil this vision.?
VOX Cinemas in Mercato will give visitors the chance to experience a completely refreshed cinema experience. Cinema-goers will enjoy pristine d?cor and the option of wider, ultra comfortable VIP seats in all seven cinemas. Coupled with the latest and most technically advanced Christie projection and Dolby surround sound systems, plus a new expanded gourmet menu, the Mercato guests are in for an extra treat.