Themed activities slated over 32 days to mega-discounts, raffles, heritage and concert events, blockbuster comedy shows
Dubai: Ready for another bout of shopping and entertainment extravaganza with mega discounts, raffles, heritage and concert events, blockbuster comedy shows and fun activities for young and old alike?
Now, brace yourself for a massive range of entertainment events and activities lined up during the 32-day Dubai Shopping Festival 2017 beginning from December 26.
The 22nd edition of the shopping extravaganza will see a line-up of over 150 events and activities that will be unfurled at various locations and times, offering visitors and shoppers extraordinary experiences, the festival's organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) revealed said.
The festival has entered an exciting new era after two decades of success with its 22nd edition from December 26 to January 28.
The DSF 2017 will run under the theme 'Unwrap the Exceptional' with visitors being offered the opportunity to rediscover their sense of wonder, happiness and excitement.
From internationally renowned events to celebrity icons, family-friendly activities to pulsating live entertainment and raffle promotions offering millions of dirhams in prizes, this year's DSF aims to take revellers to a different plain.
Helal Almarri, Director General of DTCM said: "DSF is a highlight in the emirate's year-round calendar of diverse and attractive events and a key driver of tourism growth. Returning for its 22nd year in 2017, the festival is intrinsic to attracting tourists from close-proximity markets including the GCC and India in addition to visitors from further afield, especially those from China, Africa and Russia."
He added that driving high tourism numbers at the start of the year, DSF also profiles the Emirate's year-round retail and entertainment offering - one of the core pillars of Dubai's overall tourism offer - and is a significant contributor to the economy of Dubai.
The 22nd edition of DSF will provide some of the world's best entertainment including music superstars, and global fashion brand events.
Dubai Summer Surprises (DSS) was launched in 1998 to position Dubai as an international summer destination. The festival is one of the highlights of the city's summer calendar with GCC residents and other tourists flocking to the city, looking for bargains in over 6,000 stores that are participating in this annual event. This festival is also heavily geared towards families with each mall undertaking a programme of events for children of all ages. In addition to the shopping bonanza, a part of Dubai Summer Surprises has nothing to do with shopping and everything to do with fun!
Date | 09 July 2017 - 20 August 2017
Duration | 1 month 13 days
Time | All Day
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